# Just One Cornetto (ReMAXed)

> Cornetto’s Susan Boyle remix campaign reported 4.6 billion reach, including its teasers.

- Owner: Cornetto / The Magnum Ice Cream Company
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2026-06-01
- Peak date: Week of Jun 6, 2026
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 62 (Viral, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Controversy, Newsjacking

## Summary

Boyle’s makeover teasers prompted Cornetto speculation before the remix arrived early. Public reactions spread on X, radio and YouTube. The agency later reported 250,000 video shares on TikTok and Instagram and use at a wedding.

## Timeline

- 2026-05-27 — Susan Boyle (Instagram) — Boyle posted a makeover slideshow teasing a new era, with an advertising disclosure.
- 2026-05-27 — Pop Crave (X) — Pop Crave reposted Boyle’s makeover and new-era caption on X.
- 2026-05-28 — BuzzJack users (Open web) — BuzzJack users discussed the makeover and speculated that it was a Cornetto campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cornetto-susan-boyle-just-one-remixed

Cite as: How It Spread (2026). “Just One Cornetto (ReMAXed).” Case HIS-00103. Spread Score v1.2: 62/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00103