# Mark Cuban Cost Plus Drug Company

> A pharmacy selling generics at cost plus 15% and fees spread through posts and press.

- Owner: Mark Cuban Cost Plus Drug Company, PBC; Alex Oshmyansky and Mark Cuban
- Kind: App & software
- Sector: Health & fitness
- Seed date: 2022-01-19
- Peak proxy date: Week of Jun 19, 2022
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 29 (Niche), v1.3
- Mechanics: Maker origin, Platform jump, Press loop, Response chain, Controversy

## Summary

The pharmacy opened in January 2022, and patient savings posts spread on Reddit and Twitter. Cuban asked users to spread the service; interviews and price studies extended coverage. Insurer partnerships followed, while critics documented limits to its savings.

## Timeline

- 2022-01-19 — Cost Plus Drugs / Truepill (Open web) — The online pharmacy opened with 100 generic drugs and cash payment, using Truepill for fulfillment.
- 2022-01-24 — TechCrunch (Press) — Cuban told TechCrunch that patients sharing their savings drove the company's growth most.
- 2022-06-05 — PBS News Weekend (TV) — Cuban explained the price formula on PBS and said the catalog had passed 700 drugs.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/cost-plus-drugs

Cite as: How It Spread (2026). “Mark Cuban Cost Plus Drug Company.” Case HIS-01698. Spread Score v1.3: 29/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01698