# Costco’s $1.50 hot dog pledge

> Costco reaffirmed its $1.50 combo price, prompting jokes on X and national coverage.

- Owner: Costco Wholesale
- Kind: Moment
- Sector: Retail
- Seed date: 2024-05-30
- Peak proxy date: Week of May 31, 2024
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 42 (Notable, provisional), v1.3
- Mechanics: Response chain, Platform jump, Press loop, Newsjacking

## Summary

Costco reaffirmed its combo price on an earnings call. A reporter’s X post prompted jokes, then national coverage and Reddit discussion. Executives repeated the pledge as the price stayed at $1.50.

## Timeline

- 2024-05-30 — Gary Millerchip (Open web) — Millerchip opened his first Costco earnings call by confirming the hot dog price was safe.
- 2024-05-30 — Nathaniel Meyersohn (X) — Meyersohn’s X report drew replies joking about the unchanged price.
- 2024-05-31 — CNN (Press) — CNN reported the price would stay and contrasted the pledge with other disappearing low-price offers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/costco-hot-dog-price-pledge

Cite as: How It Spread (2026). “Costco’s $1.50 hot dog pledge.” Case HIS-01747. Spread Score v1.3: 42/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01747