# Crazy Rich Asians

> Gold Open theater buyouts backed a romantic comedy that grossed $239 million worldwide.

- Owner: Warner Bros. (distributor); Color Force and Ivanhoe Pictures (producers)
- Kind: Film
- Sector: Entertainment
- Seed date: 2018-08-08
- Observed peak date: Week of Aug 22, 2018
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 65 (Viral), v1.2
- Mechanics: Identity badge, Platform jump, Press loop, Controversy

## Summary

Warner Bros. sold advance screenings before the nationwide release. Gold Open supporters bought out theaters and promoted representation. The film opened at No. 1, held most of its second-weekend business and grossed $239 million worldwide in its original run.

## Timeline

- 2018-04-23 — Warner Bros. (YouTube) — Warner Bros. released the first trailer for Jon M. Chu's adaptation of Kevin Kwan's novel.
- Jul 2018 — Gold House / Bing Chen (Box office) — A Gold House gathering at Chef Chu's led to plans for coordinated theater buyouts under #GoldOpen.
- 2018-08-06 — CNN (Press) — CNN covered Chen's #GoldOpen appeal, which named more than 100 supporters buying out theaters.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/crazy-rich-asians

Cite as: How It Spread (2026). “Crazy Rich Asians.” Case HIS-01276. Spread Score v1.2: 65/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01276