# CRED Antakshari

> CRED’s Antakshari ad passed 300,000 Twitter views and became a reaction meme.

- Owner: CRED
- Kind: Campaign
- Sector: Finance
- Seed date: 2022-04-03
- Peak date: Week of Apr 4, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Remixable template, Creator relay, Press loop, Newsjacking, Controversy

## Summary

CRED released an Antakshari ad with the original hosts during its IPL campaign. Twitter users recaptioned the hosts’ reactions, and press collected the memes. A cast interview and a later LinkedIn repost revisited the film.

## Timeline

- 2022-04-03 — CRED (X) — CRED posted its Antakshari film with the original hosts.
- Week of Apr 4, 2022 — India Today and Hindustan Times (Press) — Press reported the video’s views and collected Twitter reactions during its first week.
- 2022-04-04 — ScoopWhoop (Press) — ScoopWhoop suggested older ads for CRED to recreate after its Antakshari film.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cred-antakshari

Cite as: How It Spread (2026). “CRED Antakshari.” Case HIS-00510. Spread Score v1.2: 47/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00510