# CRED Director's Cut: David Warner and S. S. Rajamouli

> Warner and Rajamouli’s CRED ad drew a live X counter of 3.4 million impressions.

- Owner: CRED
- Kind: Campaign
- Sector: Finance
- Seed date: 2024-04-12
- Peak date: Week of Apr 12, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Response chain, Creator relay, Platform jump, Press loop, Newsjacking

## Summary

CRED launched a Warner and Rajamouli comedy ad during the IPL. X replies joked about Warner’s Indian citizenship, while cricket and cinema forums discussed the spot. Trade coverage reported YouTube traction, and advertising awards later recognised it.

## Timeline

- 2024-04-12 — David Warner (X) — Warner posted the 61.88-second CRED film at 08:35:01 UTC; the discount offer escaped a comic film-role favour.
- 2024-04-12 — Johns., Mufaddal Vohra and Sagar (X) — Johns replied to Warner at 08:38:57 UTC with a citizenship joke; other cricket accounts added related reactions.
- 2024-04-12 — Advertising peers on LinkedIn (Open web) — Advertising peers replied to Bopanna’s post, repeating the kangaroo joke and praising the casting.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cred-directors-cut-david-warner

Cite as: How It Spread (2026). “CRED Director's Cut: David Warner and S. S. Rajamouli.” Case HIS-00552. Spread Score v1.2: 39/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00552