# CRED’s Rejection with Gautam Gambhir

> A 15-second AI ice-cream ad drew trade reviews and arguments about creativity.

- Owner: CRED
- Kind: Campaign
- Sector: Finance
- Seed date: 2025-09-14
- Peak date: 2025-09-15
- Spread Score: 27 (Niche), v1.2
- Mechanics: Response chain, Controversy, Platform jump, Newsjacking, Unhinged voice

## Summary

CRED released an AI ice-cream film with Gautam Gambhir and promoted bill-payment rewards. His advertising post and a CRED employee’s LinkedIn upload drew replies. Trade reviews questioned the creative and its connection to the offer.

## Timeline

- 2025-09-14 — CRED (YouTube) — CRED published Rejection, showing an AI ice-cream version of Gambhir followed by his laptop-smashing rejection.
- 2025-09-14 — Gautam Gambhir (X) — Gambhir posted the film with an ad-meetings caption and an advertising disclosure.
- 2025-09-14 — Gautam Gambhir (X) — Gambhir edited his launch post; the accessible revision omitted the advertising hashtag.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cred-gautam-gambhir-rejection

Cite as: How It Spread (2026). “CRED’s Rejection with Gautam Gambhir.” Case HIS-00670. Spread Score v1.2: 27/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00670