# CRED: Being Ravi Shastri Is Fun

> Shastri’s CRED ad reached 1.5 million X views as cricket fans shared reactions.

- Owner: CRED
- Kind: Campaign
- Sector: Finance
- Seed date: 2022-05-21
- Peak date: Week of May 22, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 30 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Response chain, Creator relay, Platform jump, Press loop

## Summary

Shastri teased party photos, then posted CRED’s film on X. Cricketers and viewers replied, and fans discussed it on a cricket forum and LinkedIn. India Today reported 1.5 million seed views the next day.

## Timeline

- 2022-05-20 — Ravi Shastri (X) — Shastri posted a photo with a caption about skipping good mornings after a sleepless night.
- 2022-05-20 — Ravi Shastri (X) — Shastri posted another photo saying his family lived in Mumbai while he lived in the moment.
- 2022-05-20 — Ravi Shastri (X) — Shastri posted a pink-jacket photo with a caption about his VIP guestlist.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cred-ravi-shastri-shaz

Cite as: How It Spread (2026). “CRED: Being Ravi Shastri Is Fun.” Case HIS-00511. Spread Score v1.2: 30/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00511