# CSAA Rickroll 2.0

> Deloitte reported 2.2 billion earned-media impressions for an Astley insurance remake.

- Owner: CSAA Insurance Group
- Kind: Campaign
- Sector: Finance
- Seed date: 2022-08-15
- Peak date: Week of Aug 18, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche), v1.2
- Mechanics: Revival, Newsjacking, Creator relay, Platform jump, Press loop

## Summary

CSAA released an Astley remake, then promoted it with QR codes in US markets. X reposts and YouTube comparison edits took it beyond CSAA’s channels. Deloitte reported policy growth, and the campaign later won Webby, Effie and Clio awards.

## Timeline

- 2022-08-15 — CSAA Insurance Group (YouTube) — CSAA published its insurance ad remaking Rick Astley’s music video.
- 2022-08-17 — BlevinTheCube_ (X) — Blevin reposted the ad with the caption “no way bruh” at 02:24 UTC.
- 2022-08-17 — hungrychad (YouTube) — Hungrychad uploaded a side-by-side comparison of the original video and the insurance ad.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/csaa-rickroll-2

Cite as: How It Spread (2026). “CSAA Rickroll 2.0.” Case HIS-00553. Spread Score v1.2: 32/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00553