# Cult of the Lamb takes over Twitch

> Cult of the Lamb reached over 1 million sales in its first week.

- Owner: Massive Monster / Devolver Digital
- Kind: Game
- Sector: Gaming
- Seed date: 2022-08-11
- Observed peak date: 2022-08-11
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 48 (Notable), v1.3
- Mechanics: Platform jump, Underdog

## Summary

Creators played early copies before the August 11 launch. Twitch viewership peaked on launch day in the reported window, and the publisher reported over a million first-week sales.

## Timeline

- 2021-08-25 — Devolver Digital (YouTube) — Devolver Digital released an announcement trailer.
- 2022-08-04 — Retromation (YouTube) — Retromation posted a video playing Cult of the Lamb before release.
- 2022-08-10 — PC Gamer (Press) — PC Gamer published a review before launch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/cult-of-the-lamb-twitch-2022

Cite as: How It Spread (2026). “Cult of the Lamb takes over Twitch.” Case HIS-01896. Spread Score v1.3: 48/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01896