# Curiosity rover landing

> NASA reported 36 million webcast streams during Curiosity's Mars landing.

- Owner: NASA / Jet Propulsion Laboratory
- Kind: Moment
- Sector: Politics & civic
- Seed date: 2012-08-06
- Observed peak date: 2012-08-06
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 46 (Notable, provisional), v1.3
- Mechanics: Mascot persona, Platform jump, Press loop, Response chain

## Summary

NASA streamed Curiosity's Mars landing and reported 36 million webcast streams. Twitter updates, Facebook reactions and a YouTube parody carried the event beyond space coverage. NASA promoted the parody; a fan-designed LEGO rover later went on sale.

## Timeline

- 2012-06-22 — NASA / JPL (YouTube) — NASA published the landing explainer Seven Minutes of Terror.
- 2012-07-30 — NASA (Open web) — NASA released landing videos narrated by William Shatner and Wil Wheaton.
- 2012-08-01 — NASA (Open web) — NASA announced social-media visitor events at seven field centers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/curiosity-landing

Cite as: How It Spread (2026). “Curiosity rover landing.” Case HIS-01579. Spread Score v1.3: 46/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01579