# Currys horse-kicked chicken air fryer

> Currys' TikTok of a horse kicking a chicken into an air fryer reached 4.2M views.

- Owner: Currys
- Kind: Campaign
- Sector: Retail
- Seed date: 2024-04-17
- Peak proxy date: 2024-05-28
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Unhinged voice, Press loop

## Summary

On April 17, 2024, Currys posted a six-second TikTok of a horse kicking a chicken into a Ninja air fryer. Its marketing director cited 2.3m views without ad spend. It was shared on LinkedIn, The Drum reported 3.7M views in May, and the post later showed 4.2M.

## Timeline

- 2024-04-17 — @currys (TikTok) — Currys posted a six-second TikTok promoting the Ninja Double Stack Air Fryer, available at Currys.
- 2024-04-18 — Dan Rubel (Currys) (Open web) — Currys marketing director Dan Rubel praised the video on LinkedIn, citing 2.3m views without ad spend. (2.3M views)
- 2024-04-23 — Dan Knowlton (Open web) — Dan Knowlton posted on LinkedIn that Currys was blowing up on TikTok, adding "The chicken video got me."

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/currys-horse-kicked-chicken-air-fryer

Cite as: How It Spread (2026). “Currys horse-kicked chicken air fryer.” Case HIS-01142. Spread Score v1.2: 41/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01142