# Cyber Monday

> US shoppers spent $14.25 billion online on Cyber Monday, Adobe estimated.

- Owner: Shop.org / National Retail Federation (name and original promotion)
- Kind: Trend & aesthetic
- Sector: Retail
- Seed date: 2005-11-19
- Milestone date: 2025-12-01
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable), v1.2
- Mechanics: Catchphrase, Platform jump, Press loop, Controversy, Pairing

## Summary

Shop.org named a post-Thanksgiving shopping spike; newspapers and TV repeated it. Retailers adopted the name across websites and social media. Comscore ranked it first for annual online spending in 2010; Adobe estimated US spending of $14.25 billion in 2025.

## Timeline

- 2005-11-19 — Michael Barbaro / The New York Times (Press) — The New York Times used Cyber Monday in Ready, Aim, Shop before Shop.org issued its release.
- 2005-11-21 — Shop.org (Open web) — Shop.org promoted Cyber Monday in a release citing its retailer survey.
- 2005-11-28 — CBS Evening News / ABC World News Tonight (TV) — CBS and ABC presented Cyber Monday as a prospective online shopping peak.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cyber-monday

Cite as: How It Spread (2026). “Cyber Monday.” Case HIS-01414. Spread Score v1.2: 48/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01414