# Cybertruck window reveal

> A broken-window reaction became a meme, then a $35 Tesla shirt.

- Owner: Tesla
- Kind: Moment
- Sector: Auto & mobility
- Seed date: 2019-11-22
- Peak date: 2019-11-22
- Spread Score: 51 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Response chain, Creator relay, Platform jump, Press loop

## Summary

Tesla’s staged glass test cracked two windows. Viewers shared images, clips and jokes on X and Reddit, and news outlets embedded their reactions. LEGO parodied the claim; Tesla later sold a shirt depicting the damage.

## Timeline

- 2019-11-21 — Tesla / Elon Musk (YouTube) — Tesla staged a launch where Franz von Holzhausen cracked two Cybertruck windows with a metal ball.
- 2019-11-22 — @tryphon342 (X) — At 04:25:06 UTC, @tryphon342 posted Musk beside the broken windows with a caption about finishing the presentation.
- 2019-11-22 — Bloomberg (Press) — Bloomberg embedded Casey Dwyer’s GIF of the failed window test in its launch report.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cybertruck-window-reveal

Cite as: How It Spread (2026). “Cybertruck window reveal.” Case HIS-00556. Spread Score v1.2: 51/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00556