# Dame’s Trump Tariff Surcharge

> Dame’s tariff fee drew press coverage; its CEO reported a 30% drop in completed checkouts.

- Owner: Dame Products; Alexandra Fine
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2025-04-09
- Peak proxy date: 2025-04-13
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Controversy, Platform jump, Transgression, Underdog

## Summary

Dame named a checkout fee after Trump and Fine’s LinkedIn post drew press interviews. She later reported a 30% fall in completed checkouts. Dame removed the fee and announced customer refunds the following year.

## Timeline

- 2025-04-09 — Alexandra Fine (Press) — Fine outlined a planned $5 tariff line item in a Beauty Independent interview.
- 2025-04-09 — Alexandra Fine (Open web) — Fine posted Dame’s checkout screenshot and announced a flat $5 fee per vibrator on LinkedIn.
- 2025-04-10 — Modern Retail (Press) — Modern Retail called Fine’s LinkedIn announcement viral and interviewed her about conversion risks.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dame-trump-tariff-surcharge

Cite as: How It Spread (2026). “Dame’s Trump Tariff Surcharge.” Case HIS-00859. Spread Score v1.2: 37/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00859