# Dave's Hot Chicken Drake birthday giveaway

> Dave's reported 343,531 sign-ups as its free slider offer overtook Sora on iOS.

- Owner: Dave's Hot Chicken
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2025-10-16
- Peak date: 2025-10-23
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Press loop, Platform jump, Pairing, Scarcity drop, Newsjacking

## Summary

Dave's topped the iOS download chart on October 22, before its app-gated giveaway opened on October 23. Dave's reported 343,531 new loyalty accounts that day. Queue footage and the displacement of Sora then reached technology audiences.

## Timeline

- 2025-10-16 — E4300 (Open web) — E4300 shared Dave's campaign artwork and the app-gated October 23 free-slider offer on Slickdeals.
- 2025-10-17 — Dave's Hot Chicken (Open web) — Dave's issued a paid GlobeNewswire release for its third annual Free Slider Day.
- 2025-10-17 — Portland Living on the Cheap (Press) — Portland Living on the Cheap explained how local readers could redeem the free-slider offer.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/daves-hot-chicken-drake-birthday-2025

Cite as: How It Spread (2026). “Dave's Hot Chicken Drake birthday giveaway.” Case HIS-00112. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00112