# Daybreaker

> Daybreaker’s commercial partner reported a sober dance community spanning 66 cities.

- Owner: Daybreaker; co-founders Radha Agrawal and Matthew Brimer
- Kind: Trend & aesthetic
- Sector: Entertainment
- Seed date: 2014-05-13
- Peak date: 2019-02-11
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Maker origin, Identity badge, Transgression, Real-world spectacle, Platform jump

## Summary

Daybreaker opened its ticket community in May 2014 and expanded beyond New York. Facebook engagement and press coverage followed. Retailers sponsored events, colleges paid for campus parties, and Daybreaker moved onto Zoom before adding further commercial partnerships.

## Timeline

- 2013-12-10 — Radha Agrawal and Matthew Brimer (Open web) — The founders held an invitation-only morning dance experiment with 180 friends, according to Daybreaker.
- 2014-05-13 — Daybreaker (Open web) — Daybreaker opened ticket purchases beyond its password-only referral community.
- 2014-06-09 — Daybreaker (Open web) — Daybreaker announced its San Francisco launch for June 10 at Audio Discotech.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/daybreaker

Cite as: How It Spread (2026). “Daybreaker.” Case HIS-00557. Spread Score v1.2: 43/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00557