# Deadpool & Wolverine

> The film grossed $1.338 billion worldwide as its opening dance spread beyond cinemas.

- Owner: Marvel Studios
- Kind: Film
- Sector: Entertainment
- Seed date: 2024-07-24
- Peak date: 2024-07-30
- Spread Score: 73 (Viral), v1.2
- Mechanics: Challenge, Platform jump, Press loop, Revival, Real-world spectacle, Pairing

## Summary

The film opened in cinemas after presales and paid brand campaigns. It set the R-rated domestic opening record. Its Bye Bye Bye dance spread on TikTok and YouTube Shorts, revived the song on UK charts and became a Fortnite emote.

## Timeline

- 2024-02-11 — Marvel Studios (TV) — Marvel launched the teaser during the Super Bowl, beginning the film’s paid campaign.
- 2024-05-20 — Marvel Studios (Open web) — Ticket presales began; AMC later reported 200,000 first-day tickets, a record for its R-rated releases.
- 2024-05-30 — Ryan Reynolds / AMC Theatres (Retail) — Reynolds unveiled a Wolverine-head popcorn bucket in a video modeled on the viral Dune 2 bucket.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/deadpool-and-wolverine

Cite as: How It Spread (2026). “Deadpool & Wolverine.” Case HIS-00113. Spread Score v1.2: 73/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00113