# Deep Nostalgia

> An AI photo animator pushed MyHeritage to No. 1 overall on the App Store.

- Owner: MyHeritage
- Kind: App & software
- Sector: Technology
- Seed date: 2021-02-25
- Peak date: Week of Mar 2, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche), v1.2
- Mechanics: Shareable output, Remixable template, Controversy, Platform jump, Press loop

## Summary

MyHeritage launched Deep Nostalgia with advertising and planned media seeding. Users shared animated portraits on Twitter and reactions on TikTok. The app reached No. 1 overall on the App Store; MyHeritage reported 50 million animations after 18 days.

## Timeline

- 2021-02-11 — MyHeritage / Peach / D-ID (Open web) — MyHeritage released a Lincoln ad made with Peach and D-ID before launching the photo animator.
- 2021-02-25 — MyHeritage (Open web) — MyHeritage released Deep Nostalgia on its website and mobile app for users to animate family photos.
- 2021-02-26 — TechCrunch (Press) — TechCrunch reported a stream of social shares after the conference unveiling.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/deep-nostalgia

Cite as: How It Spread (2026). “Deep Nostalgia.” Case HIS-00114. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00114