# Coach Prime at Colorado

> Colorado sold out every home game, then finished 4–8 in Coach Prime’s first season.

- Owner: Deion Sanders / University of Colorado Boulder
- Kind: Moment
- Sector: Sports
- Seed date: 2022-12-04
- Observed peak date: Week of Sep 8, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable), v1.2
- Mechanics: Underdog, Identity badge, Controversy, Platform jump, Press loop

## Summary

Colorado announced Sanders, sold out season tickets and beat TCU in his debut. Wikipedia attention peaked that week; TV audiences grew through the Oregon loss. Colorado finished 4–8, while its FY2024 filing reported record football ticket revenue.

## Timeline

- 2022-12-03 — University of Colorado Athletics (Open web) — Colorado announced that Deion Sanders would become its head football coach.
- 2022-12-04 — @CUBuffsFootball (X) — Colorado posted its hiring announcement at 03:23 UTC, still December 3 in Boulder.
- 2022-12-04 — ESPN / Pete Thamel (Press) — ESPN reported the hire and described Colorado’s transfer and NIL obstacles.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/deion-sanders-colorado

Cite as: How It Spread (2026). “Coach Prime at Colorado.” Case HIS-01308. Spread Score v1.2: 40/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01308