# Diablo Deaths: Megan Fox Eulogies

> A Megan Fox eulogy campaign drew 36M+ impressions, its producer reported.

- Owner: Blizzard Entertainment; VCCP US (agency)
- Kind: Campaign
- Sector: Gaming
- Seed date: 2023-06-06
- Peak date: Week of Jun 11, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche), v1.2
- Mechanics: Challenge, Response chain, Controversy, Platform jump, Press loop

## Summary

Blizzard invited Diablo IV death clips on June 6, then replied with Megan Fox eulogies. Named streamers and gaming press circulated the videos. Refinery29 later interviewed Fox about the campaign’s virality; its producer claimed 36M+ impressions.

## Timeline

- 2023-06-01 — Blizzard Entertainment (Open web) — Diablo IV opened early access before the eulogy campaign began.
- 2023-06-06 — Diablo (@Diablo) (X) — Diablo invited death clips on Twitter or TikTok for a chance at a Megan Fox eulogy on June 8.
- 2023-06-06 — PCGamesN (Press) — PCGamesN covered the invitation and quoted fans responding to the reveal.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/diablo-deaths-megan-fox

Cite as: How It Spread (2026). “Diablo Deaths: Megan Fox Eulogies.” Case HIS-00921. Spread Score v1.2: 36/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00921