# Diary of a Wimpy Kid

> A free web serial became a book series with over 300 million sales claimed by its owner.

- Owner: Jeff Kinney / Wimpy Kid, Inc.; Amulet Books (Abrams, US publisher)
- Kind: Book
- Sector: Media & publishing
- Seed date: May 2004
- Milestone date: 2025-02-27
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable), v1.3
- Mechanics: Daily ritual, Underdog, Maker origin, Platform jump

## Summary

Kinney serialized Greg Heffley's journal free on Funbrain, then Amulet published it in print. It reached bestseller lists and became films, a musical and fan memes. The owner now claims over 300 million book sales.

## Timeline

- May 2004 — Jeff Kinney / Funbrain (Open web) — Kinney began releasing Diary of a Wimpy Kid in daily installments on Funbrain.
- 2007-03-05 — Publishers Weekly (Press) — Publishers Weekly reviewed the print adaptation of Kinney's web comic.
- 2007-04-01 — Amulet Books / Jeff Kinney (Retail) — Amulet published the first print book.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/diary-of-a-wimpy-kid

Cite as: How It Spread (2026). “Diary of a Wimpy Kid.” Case HIS-01628. Spread Score v1.3: 41/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01628