# Diesel x Durex condom mountain

> Diesel built a runway mountain it said contained 200,000 Durex condom boxes.

- Owner: Diesel / Durex
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-02-22
- Peak date: 2023-02-23
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Transgression, Mystery & lore, Platform jump, Pairing

## Summary

Diesel revealed a Durex condom mountain at its Milan runway show. Digg, Coi Leray and TikTok creators circulated it, while news outlets covered the set. A clothing capsule and store giveaways followed.

## Timeline

- Feb 2023 — Diesel / Durex (Retail) — Guests received Diesel-branded Durex packets about a week before the runway reveal.
- 2023-02-22 — Diesel / Glenn Martens (Retail) — Diesel unveiled a runway set it said contained 200,000 Durex condom boxes in Milan.
- 2023-02-22 — @digg (X) — Digg posted the mountain and invited readers to look at it.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/diesel-durex-condom-mountain

Cite as: How It Spread (2026). “Diesel x Durex condom mountain.” Case HIS-00861. Spread Score v1.2: 37/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00861