# Diet Coke and Mentos experiments

> EepyBird's fountain video brought its creators a reported $35,000 in ad revenue.

- Owner: EepyBird (Fritz Grobe and Stephen Voltz)
- Kind: Creator moment
- Sector: Food & beverage
- Seed date: 2006-06-03
- Milestone date: 2006-06-14
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable, provisional), v1.3
- Mechanics: Real-world spectacle, Underdog, Platform jump, Press loop, Response chain

## Summary

EepyBird posted its fountain video in June 2006. Links, reposts and TV demonstrations followed; Mentos offered sponsorship, then Coke backed a sequel. The creators reported about $35,000 in ad income. The peak anchor is a view milestone.

## Timeline

- 2006-06-03 — EepyBird (Open web) — EepyBird released The Extreme Diet Coke & Mentos Experiments on its website.
- 2006-06-04 — Trip / Slashdot (Open web) — Slashdot linked to the fountain video in a front-page story.
- 2006-06-07 — NPR / Melissa Block (Audio) — All Things Considered interviewed Grobe and Voltz about their choreographed fountain video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/diet-coke-mentos

Cite as: How It Spread (2026). “Diet Coke and Mentos experiments.” Case HIS-01483. Spread Score v1.3: 41/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01483