# Disney Lorcana

> Ravensburger reported 2.8 billion Disney Lorcana cards sold after launch shortages.

- Owner: Ravensburger (publisher); Disney (licensor)
- Kind: Game
- Sector: Toys & collectibles
- Seed date: 2023-08-03
- Observed peak date: Week of Aug 24, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable), v1.2
- Mechanics: Scarcity drop, Variable reward, Resale market, Sell-out loop, Platform jump

## Summary

The First Chapter debuted at Gen Con, then sold out at shopDisney’s wider launch. Ravensburger reprinted it and expanded tournaments. It reported a sales decline in 2025, then 2.8 billion cumulative cards sold in 2026.

## Timeline

- 2022-09-09 — Ravensburger / D23 Expo (Retail) — Ravensburger offered a D23 collector set of preview cards before releasing the playable game.
- 2023-08-03 — Ravensburger / Gen Con (Retail) — Ravensburger first sold The First Chapter to the public at Gen Con in Indianapolis.
- 2023-08-04 — Gizmodo (Press) — Gizmodo reported overnight queues and complaints about queue management at Gen Con.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/disney-lorcana

Cite as: How It Spread (2026). “Disney Lorcana.” Case HIS-01206. Spread Score v1.2: 40/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01206