# Disney+ launch

> Disney reported over 10 million sign-ups after its wider streaming launch.

- Owner: The Walt Disney Company
- Kind: App & software
- Sector: Entertainment
- Seed date: 2019-11-12
- Milestone date: 2019-11-13
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 53 (Notable), v1.3
- Mechanics: Identity badge, Response chain, Press loop, Controversy, Pairing

## Summary

A Dutch public trial preceded Disney+'s wider launch, backed by catalogue promotion and Verizon offers. Access errors and cropped Simpsons episodes drew complaints. Disney reported over 10 million sign-ups; its shares rose 7.3%.

## Timeline

- 2019-04-11 — The Walt Disney Company (Open web) — Disney announced the US launch date and a $6.99 monthly subscription.
- 2019-08-23 — D23 attendees (Retail) — Fans queued at D23 to preorder discounted three-year Disney+ subscriptions.
- 2019-09-12 — Disney+ (App stores) — Disney opened a public trial with a limited catalogue in the Netherlands before the November launch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/disney-plus-launch

Cite as: How It Spread (2026). “Disney+ launch.” Case HIS-01712. Spread Score v1.3: 53/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01712