# Doja Cat's Mexican Pizza Jingle

> An agency reported 39.3 million jingle views; a fan parody became a Taco Bell musical.

- Owner: Taco Bell
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2022-03-09
- Milestone date: 2022-03-09
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Response chain, Sound or audio meme, Transgression, Mystery & lore, Sell-out loop

## Summary

Doja Cat posted a jingle during her Taco Bell partnership. Fans remixed it, and Victor Kunda's rehearsal parody led to a commissioned musical with Dolly Parton. The menu-item relaunch sold out, delaying the show until September.

## Timeline

- 2022-03-08 — Doja Cat (TikTok) — Doja Cat warned that her upcoming Taco Bell jingle was contractual.
- 2022-03-09 — Doja Cat (TikTok) — Doja Cat posted her Mexican Pizza jingle on TikTok.
- 2022-03-09 — Milestone: Victor Kunda (TikTok) — Victor Kunda posted a rehearsal parody titled Mexican Pizza: The Musical by Doja Cat.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/doja-cat-mexican-pizza-jingle

Cite as: How It Spread (2026). “Doja Cat's Mexican Pizza Jingle.” Case HIS-00121. Spread Score v1.2: 48/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00121