# Doja Cat’s Streets and the Silhouette Challenge

> A TikTok silhouette trend revived Streets, which reached No. 16 on the Hot 100.

- Owner: Doja Cat
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2021-01-14
- Milestone date: 2021-02-02
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 27 (Niche), v1.3
- Mechanics: Sound or audio meme, Challenge, Platform jump, Press loop, Controversy

## Summary

A doorway silhouette edit spread on TikTok and the challenge later used a Streets mashup. It reached Twitter and press; Doja Cat incorporated it in a music video.

## Timeline

- 2021-01-14 — @yoelise (TikTok) — @yoelise posted a doorway photo and a red silhouette edit.
- Week of Jan 21, 2021 — UK singles chart (Audio) — Streets entered the UK singles chart at No. 59.
- Week of Jan 23, 2021 — Billboard Hot 100 (Audio) — Streets debuted at No. 91 on the Hot 100.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/doja-cat-streets-silhouette-challenge-2021

Cite as: How It Spread (2026). “Doja Cat’s Streets and the Silhouette Challenge.” Case HIS-02081. Spread Score v1.3: 27/100. Updated 2026-10-28. https://howitspread.com/id/HIS-02081