# Dollar Shave Club launch video

> A $4,500 founder-led razor-subscription video spread from YouTube to Reddit.

- Owner: Dollar Shave Club
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2012-03-06
- Peak date: Week of Mar 13, 2012
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable, provisional), v1.2
- Mechanics: Maker origin, Platform jump, Press loop, Underdog

## Summary

Dubin’s warehouse pitch led toward a launch site designed for purchase. Contractor Interactivism identifies a quiz, signup, checkout and referral program in its 2012 work. Press and Reddit carried the film; later television buying was a separate acquisition channel.

## Timeline

- 2012-03-06 — Dollar Shave Club (YouTube) — Dollar Shave Club released its founder-led launch video.
- 2012-03-06 — VentureBeat (Press) — VentureBeat embedded the video in coverage of the company’s seed funding.
- 2012-03-06 — JustMadMike (Reddit) — JustMadMike submitted the video to Reddit’s r/videos community.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dollar-shave-club-launch-video

Cite as: How It Spread (2026). “Dollar Shave Club launch video.” Case HIS-01004. Spread Score v1.2: 50/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01004