# Domino's Paving for Pizza

> Domino’s reported 170,000 road repair nominations through November.

- Owner: Domino's
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2018-06-11
- Peak date: Week of Jun 17, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 48 (Notable), v1.2
- Mechanics: Real-world spectacle, Platform jump, Controversy, Press loop, Response chain, Political adoption

## Summary

Domino’s launched a nomination site and TV ads after paving pilots. Residents asked for repairs on Twitter, and coverage and criticism followed. It expanded grants to all 50 states and reported 170,000 nominations through November; municipal repairs continued in 2019.

## Timeline

- 2018-06-11 — Domino's (Open web) — Domino’s launched a site inviting customers to nominate towns for pothole repairs.
- 2018-06-11 — @FINK_BOMB (X) — @FINK_BOMB asked Domino’s to bring its road repairs to Philadelphia.
- 2018-06-11 — The Washington Post (Press) — The Washington Post covered the road repairs and criticism of corporate branding on public infrastructure.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dominos-paving-for-pizza

Cite as: How It Spread (2026). “Domino's Paving for Pizza.” Case HIS-00122. Spread Score v1.2: 48/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00122