# Dong Yuhui's bilingual steak lessons

> Dong taught English while selling a 12-pack of steaks; clips crossed from Douyin to Weibo.

- Owner: Dong Yuhui / Oriental Selection
- Kind: Creator moment
- Sector: Education
- Seed date: 2022-06-09
- Peak date: Week of Jun 16, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Underdog, Transgression, Platform jump, Press loop, Sell-out loop

## Summary

Dong’s June 9 steak lesson drew viewers to Oriental Selection. The broadcasts reached Weibo hot searches and Twitter. Reuters linked the bilingual-sales breakout to a share-price rally. Dong later asked publishers for more book stock.

## Timeline

- 2021-12-28 — Oriental Selection (TikTok) — New Oriental launched Oriental Selection with founder Yu Minhong selling farm products.
- 2022-06-08 — Oriental Selection (TikTok) — Jiemian reported one million channel followers on June 8, before the canonical June 9 steak clip.
- 2022-06-09 — Dong Yuhui / Oriental Selection (TikTok) — Dong taught English words for steak and seasonings on a whiteboard during a morning sales livestream.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dong-yuhui-bilingual-steak-lessons

Cite as: How It Spread (2026). “Dong Yuhui's bilingual steak lessons.” Case HIS-00563. Spread Score v1.2: 40/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00563