# DoorDash All the Ads

> DoorDash reported 8 million+ code submissions for its Super Bowl prize giveaway.

- Owner: DoorDash
- Kind: Campaign
- Sector: Retail
- Seed date: 2024-01-30
- Milestone date: 2024-02-11
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 52 (Notable, provisional), v1.3
- Mechanics: Mystery & lore, Response chain, Platform jump, Press loop, Newsjacking

## Summary

DoorDash teased a giveaway of products from other Super Bowl ads. Its fourth-quarter spot revealed a long entry code, prompting collaborative decoding on Reddit and X. The campaign team reported 8 million+ submissions; a San Antonio man won the prizes.

## Timeline

- 2024-01-30 — DoorDash (YouTube) — DoorDash released a teaser offering one viewer products from the game's other commercials.
- 2024-01-30 — Adweek (Press) — Adweek reported the giveaway and the plan to reveal its entry code during the Super Bowl.
- 2024-02-11 — Milestone: DoorDash (TV) — DoorDash aired its final spot with a 1,813-character entry code in the fourth quarter.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/doordash-all-the-ads

Cite as: How It Spread (2026). “DoorDash All the Ads.” Case HIS-01713. Spread Score v1.3: 52/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01713