# Doritos Rainbows

> Rainbow chips raised $100,000 for It Gets Better and sparked social replies and a boycott.

- Owner: Doritos / Frito-Lay
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2015-09-16
- Peak date: Week of Sep 23, 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable), v1.2
- Mechanics: Identity badge, Scarcity drop, Response chain, Controversy, Platform jump

## Summary

Doritos promoted rainbow chips for It Gets Better donations and reported a 10,000-bag sellout. Support and objections spread on Facebook and Twitter. Unofficial customer-service replies became press stories; Huckabee called for a boycott and Frito-Lay defended the partnership.

## Timeline

- 2015-09-16 — Doritos (Facebook) — Doritos Rainbows took over the brand’s social pages with promoted video posts.
- 2015-09-17 — Frito-Lay (Open web) — Frito-Lay announced rainbow chips for people donating at least $10 to It Gets Better.
- 2015-09-17 — @Doritos (X) — Doritos posted the donation offer on Twitter with #BOLDANDBETTER.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/doritos-rainbows

Cite as: How It Spread (2026). “Doritos Rainbows.” Case HIS-00126. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00126