# Dos Equis: The Most Interesting Man in the World

> A 2007 beer campaign became an image-macro template and inspired brand parodies.

- Owner: Dos Equis / Heineken USA
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2007-04-02
- Milestone date: 2016-03-09
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 38 (Niche), v1.3
- Mechanics: Platform jump, Press loop, Transgression

## Summary

Dos Equis took its character campaign from regional ads to national TV. Fans turned the lines into image macros and campus jokes; SNL parodied the character. Havas reported brand volume growth. Goldsmith left in 2016 and returned in 2026.

## Timeline

- 2007-04-02 — Dos Equis / Euro RSCG (Open web) — Dos Equis opened its interactive campaign website, according to its contemporary launch release.
- 2007-04-10 — wistl1976 (YouTube) — The ads appeared on the wistl1976 YouTube channel, according to Know Your Meme.
- 2007-04-17 — MediaPost (Press) — MediaPost covered the launch of TV, print, interactive and outdoor ads built around the character.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dos-equis-most-interesting-man

Cite as: How It Spread (2026). “Dos Equis: The Most Interesting Man in the World.” Case HIS-01596. Spread Score v1.3: 38/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01596