# Double Rainbow

> A January upload became YouTube's No. 6 non-label-music video of 2010 after a July surge.

- Owner: Paul Vasquez
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2010-01-08
- Peak date: 2010-07-09
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Platform jump, Response chain, Press loop

## Summary

A January nature recording broke out in July after celebrity links and creator coverage. An Auto-Tuned song and other performances extended the footage into music; television interviews and advertising followed.

## Timeline

- 2010-01-08 — Paul Vasquez / Hungrybear9562 (YouTube) — Vasquez uploaded his reaction to a double rainbow.
- 2010-07-03 — Jimmy Kimmel (X) — Kimmel tweeted a link to the video.
- 2010-07-03 — Bill Simmons (X) — Simmons retweeted Kimmel's recommendation shortly afterward.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/double-rainbow

Cite as: How It Spread (2026). “Double Rainbow.” Case HIS-01005. Spread Score v1.2: 40/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01005