# Dove #BlackHairIsProfessional

> Dove’s workplace hair campaign reported 97 million impressions through creator content.

- Owner: Dove / LinkedIn
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2023-02-16
- Peak date: Week of Feb 16, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Challenge, Response chain, Identity badge, Platform jump, Newsjacking

## Summary

Dove and LinkedIn launched split portraits and free inclusion courses. Professionals posted hair stories; paid social and creator partnerships supported the campaign. A BET Awards spot used participants’ stories. Agencies reported petition and training outcomes.

## Timeline

- 2023-02-16 — Dove (Press) — Dove announced its LinkedIn partnership and free workplace-inclusion courses.
- 2023-02-16 — Dove (Open web) — Dove published the campaign creative on LinkedIn at 14:48 UTC.
- Week of Feb 16, 2023 — LinkedIn participants (Open web) — The launch week generated about 6 million earned LinkedIn impressions, the largest reported early interval.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dove-black-hair-is-professional

Cite as: How It Spread (2026). “Dove #BlackHairIsProfessional.” Case HIS-00564. Spread Score v1.2: 47/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00564