# Dove Evolution

> A 75-second retouching film passed four million YouTube views by February 2007.

- Owner: Dove / Unilever Canada
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2006-10-06
- Milestone date: Week of Oct 31, 2006
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 18 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop

## Summary

A short Dove film showed a photographed face being altered for a billboard. It moved from a Canadian workshop promotion to online sharing and television discussion; a production partner reported over four million YouTube views by February 2007.

## Timeline

- 2006-10-06 — Campaign organizer (Open web) — Dove released Evolution online to promote its Canadian self-esteem workshops.
- 2006-10-12 — ABC News / Good Morning America (Press) — ABC covered Evolution and linked to the campaign website.
- 2006-10-18 — GraceD / agency-blog commenter (Open web) — GraceD said she planned to repost Evolution; the comment records intent, not a verified repost.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dove-evolution

Cite as: How It Spread (2026). “Dove Evolution.” Case HIS-01074. Spread Score v1.2: 18/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01074