# Dove Men+Care: First Fatherhood Moments

> Dove’s Father’s Day film was reported to have 16.6 million YouTube views.

- Owner: Dove Men+Care / Unilever
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2015-06-15
- Milestone date: Week of Jun 19, 2015
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop, Transgression, Newsjacking, Pairing

## Summary

Dove assembled parents’ home videos for Father’s Day. Press reported Facebook virality, while creator gifting and paid media also supported the launch. The film appeared on YouTube ads leaderboards and became a bilingual English lesson.

## Timeline

- 2015-06-15 — Dove Men+Care (YouTube) — Dove Men+Care launched First Fatherhood Moments using personal clips from 13 dads.
- 2015-06-15 — Dove Men+Care (Open web) — Dove announced open letters on Medium and a target of 10,000 Dad Care Packages.
- 2015-06-15 — TIME (Press) — TIME covered the film and reported that Dove asked parents to join after finding their clips online.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dove-first-fatherhood-moments

Cite as: How It Spread (2026). “Dove Men+Care: First Fatherhood Moments.” Case HIS-00128. Spread Score v1.2: 36/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00128