# Dove Real Beauty Sketches

> Dove reported 114 million views across versions of its portrait-comparison ad.

- Owner: Dove
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2013-04-14
- Peak date: Week of Apr 18, 2013
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Controversy, Response chain, Platform jump, Press loop

## Summary

Dove’s portrait film prompted sharing, criticism and parodies. Its media-awards entry describes centrally managed YouTube buying in 18 markets, Unruly seeding and promoted Twitter trends. Translations and coordinated local activity extended distribution.

## Timeline

- 2013-04-14 — Dove (YouTube) — Dove released the portrait-comparison film on YouTube.
- 2013-04-15 — chuus (Reddit) — chuus shared the film with Reddit’s TwoXChromosomes community.
- 2013-04-17 — New Feelings Time (YouTube) — New Feelings Time released a parody using men with favorable self-descriptions.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dove-real-beauty-sketches

Cite as: How It Spread (2026). “Dove Real Beauty Sketches.” Case HIS-01006. Spread Score v1.2: 55/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01006