# Down N' Out Pokéburgers

> A Sydney pop-up offered 100 Pokémon burgers a day and drew queues.

- Owner: Down N' Out / Hashtag Burgers
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2016-08-23
- Peak date: Week of Aug 26, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable, provisional), v1.2
- Mechanics: Scarcity drop, Creator relay, Platform jump, Newsjacking, Variable reward, Sell-out loop

## Summary

Down N' Out launched Pokémon-shaped burgers in Sydney. Food creators shared preview photos, the owner reported a sell-out and a dinner restock, Reuters covered queues, and Pokémon Blog relayed a tasting video.

## Timeline

- 2016-08-21 — BuzzFeed (Press) — BuzzFeed revealed the Pokémon burgers and announced their sale from August 23.
- 2016-08-22 — @downnout_ (Instagram) — Down N' Out announced its Pokémon burger special and asked followers to tag a mate.
- 2016-08-22 — Jason King (@spooningaust) (Instagram) — Jason King shared a preview photo and said the mystery burgers would go on sale the next day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/down-n-out-pokeburgers

Cite as: How It Spread (2026). “Down N' Out Pokéburgers.” Case HIS-00129. Spread Score v1.2: 50/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00129