# Dr Pepper: The Dr Pepper Jingle

> Dr Pepper claimed 19 million extra servings after licensing a fan-made TikTok jingle.

- Owner: Dr Pepper
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2026-01-15
- Peak date: 2026-01-22
- Spread Score: 49 (Notable), v1.2
- Mechanics: Remixable template, Response chain, Creator relay, Platform jump, Press loop

## Summary

Musicians remixed Romeo’s fan-made jingle before Dr Pepper licensed it. The brand announced the deal on TikTok, then used paid ESPN airtime. Reddit discussion and editorial interviews followed. Dr Pepper later claimed extra sales from the campaign.

## Timeline

- 2025-12-23 — @romeosshow (TikTok) — Romeo posted a homemade Dr Pepper jingle and asked the brand for a proposition.
- 2025-12-24 — @thereiscoredit (TikTok) — A composer added an instrumental arrangement to Romeo’s jingle.
- 2025-12-24 — @iam_burrell (TikTok) — Burrell posted a sung remix of the jingle.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dr-pepper-the-dr-pepper-jingle

Cite as: How It Spread (2026). “Dr Pepper: The Dr Pepper Jingle.” Case HIS-00130. Spread Score v1.2: 49/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00130