# Draw Something

> Zynga reported 35 million downloads when it bought the drawing game's maker.

- Owner: OMGPOP; acquired by Zynga
- Kind: Game
- Sector: Gaming
- Seed date: 2012-02-06
- Peak proxy date: 2012-04-03
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 60 (Viral, provisional), v1.3
- Mechanics: Shareable output, Underdog, Platform jump, Press loop, Maker origin

## Summary

Draw Something spread through friend invitations and shared sketches after a paid launch. Zynga bought OMGPOP for a reported $180 million within weeks. Facebook-connected daily users then fell, while Zynga later reported cumulative downloads above 100 million.

## Timeline

- 2012-02-06 — OMGPOP (App stores) — OMGPOP released Draw Something for iOS and Android.
- 2012-02-21 — TechCrunch (Press) — TechCrunch reported OMGPOP's claim of more than a million downloads in ten days.
- 2012-02-21 — Players (Instagram) — Players posted drawings and sought partners on Instagram, Porter told TechCrunch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/draw-something

Cite as: How It Spread (2026). “Draw Something.” Case HIS-01498. Spread Score v1.3: 60/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01498