# Dress to Impress (Roblox)

> Roblox’s fashion game reached 1,743,147 concurrent players after its TikTok breakout.

- Owner: Dress To Impress Group, led by Gigi
- Kind: Game
- Sector: Gaming
- Seed date: 2023-11-11
- Observed peak date: 2024-12-14
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 71 (Viral), v1.3
- Mechanics: Shareable output, Remixable template, Platform jump, Press loop, Scarcity drop

## Summary

Dress to Impress launched on Roblox in 2023. Gameplay clips and real-life runway poses spread on TikTok, then adult streamers joined. The winter update drew a recorded 1,743,147 concurrent players.

## Timeline

- 2023-11-11 — Dress To Impress Group (Open web) — Dress to Impress was released to the public on Roblox.
- 2023-12-22 — Roblox (Open web) — Roblox reported that Dress to Impress had surpassed 40 million visits in two months.
- 2024-04-08 — @californialuvswah (TikTok) — @californialuvswah posted a Pose 28 gameplay clip on TikTok.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dress-to-impress

Cite as: How It Spread (2026). “Dress to Impress (Roblox).” Case HIS-01580. Spread Score v1.3: 71/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01580