# Formula 1: Drive to Survive

> Nielsen linked over 360,000 new US race viewers to prior viewing of the Netflix series.

- Owner: Netflix and Formula 1
- Kind: Series
- Sector: Sports
- Seed date: 2019-03-08
- Milestone date: Week of Mar 20, 2022
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 44 (Notable), v1.2
- Mechanics: Identity badge, Platform jump, Press loop, Controversy, Transgression

## Summary

Netflix released the series in 2019, and season four reached a global chart milestone. Nielsen linked viewing to new US race viewers in its study windows. The series extended into a live golf crossover and Apple TV distribution.

## Timeline

- 2018-03-24 — Formula 1 and Netflix (Open web) — F1 and Netflix announced a documentary partnership to follow the championship season.
- 2019-02-20 — Formula 1 (Open web) — F1 named the series and announced its March release on Netflix.
- 2019-03-07 — The Guardian (Press) — The Guardian reviewed the series before its release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/drive-to-survive

Cite as: How It Spread (2026). “Formula 1: Drive to Survive.” Case HIS-01174. Spread Score v1.2: 44/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01174