# Dubai chocolate

> A TikTok of a Dubai-only pistachio chocolate bar drew over 120 million views.

- Owner: Fix Dessert Chocolatier
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2023-12-18
- Peak date: Week of Apr 22, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 66 (Viral), v1.2
- Mechanics: Dupe economy, Unscripted proof, Scarcity drop, Sell-out loop, Platform jump, Controversy

## Summary

Fix Dessert Chocolatier sold its pistachio bar only in Dubai. Maria Vehera's Dec. 18, 2023 TikTok of it had 56 million views by June 2024, and copies spread from Lindt in Germany to Trader Joe's. Interest peaked in April 2025 amid a pistachio shortage.

## Timeline

- 2023-12-18 — Maria Vehera (@mariavehera257) (TikTok) — Maria Vehera posted an ASMR TikTok eating Fix bars in her car, including 'Can't Get Knafeh of It'.
- 2024-06-18 — CNN (Press) — CNN reported the seed video had passed 56 million views and Fix's daily orders had risen from single digits to 500. (56M views on the seed video)
- Jul 2024 — Table For One (Rafeez Ahmed) (Instagram) — Dubai creator Table For One posted an at-home recreation on Instagram that drew over 7 million views. (7M Instagram views)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dubai-chocolate

Cite as: How It Spread (2026). “Dubai chocolate.” Case HIS-00136. Spread Score v1.2: 66/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00136