# Duck Army

> A shopping prank reached more than 74 million loops on a Vine repost.

- Owner: Kevin Synnes
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2015-08-28
- Peak date: 2015-09-03
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Response chain, Unscripted proof, Platform jump, Press loop, Maker origin, Creator relay

## Summary

Kevin Synnes posted a shopping prank. A Vine copy and Reddit thread carried it further, followed by movie and song remixes. Adam Savage built duck bombs, and Martin Jensen sampled the sound into Miracles.

## Timeline

- 2015-08-28 — Kevin Synnes (Instagram) — Synnes posted a video of himself squeezing a basket of dog toys on Instagram.
- 2015-08-30 — Kevin Synnes (YouTube) — Synnes uploaded the duck video to YouTube.
- 2015-08-30 — The-Respawner (Reddit) — The-Respawner submitted the video to r/videos.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/duck-army

Cite as: How It Spread (2026). “Duck Army.” Case HIS-00137. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00137