# Dundee: The Son of a Legend Returns Home

> Tourism Australia reported 102 million social video views for its fake Dundee sequel.

- Owner: Tourism Australia
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2018-01-19
- Peak date: 2018-02-04
- Spread Score: 53 (Notable), v1.2
- Mechanics: Mystery & lore, Press loop, Platform jump, Controversy, Revival

## Summary

Faux Dundee teasers prompted film speculation before the paid Super Bowl tourism reveal. Tourism Australia reported 102 million social video views by June. ABC later reported US visitor spending had fallen; Virgin Australia launched a tie-in in 2019.

## Timeline

- 2018-01-19 — Tourism Australia (YouTube) — Tourism Australia released a teaser with Danny McBride playing Crocodile Dundee’s son.
- 2018-01-20 — FirstShowing readers (Open web) — Film fans questioned whether Dundee was real in FirstShowing comments.
- 2018-01-22 — Tourism Australia (YouTube) — A second Dundee teaser introduced Chris Hemsworth as Wally Jr.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/dundee-tourism-australia

Cite as: How It Spread (2026). “Dundee: The Son of a Legend Returns Home.” Case HIS-00138. Spread Score v1.2: 53/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00138