# Duolingo on Ice

> The creative team reported over 97 million impressions for Duolingo’s fake ice show.

- Owner: Duolingo
- Kind: Campaign
- Sector: Education
- Seed date: 2024-04-01
- Peak date: Week of Apr 1, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable), v1.2
- Mechanics: Mystery & lore, Real-world spectacle, Platform jump, Press loop, Mascot persona

## Summary

Duolingo promoted a fake ice musical with a trailer, songs and a SeatGeek ticket page. Fans shared it in skating and anime communities, posted covers and auditions, and petitioned for a real show. The creative team reported over 97 million impressions.

## Timeline

- 2024-03-29 — Duolingo (Instagram) — Duolingo teased the campaign with footage of Duo skating at Rockefeller Center.
- 2024-04-01 — Duolingo (YouTube) — Duolingo released the trailer for a fictional four-hour ice-skating musical.
- 2024-04-01 — Duolingo (YouTube) — Duolingo released Spanish or Vanish and a four-song musical EP.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/duolingo-on-ice

Cite as: How It Spread (2026). “Duolingo on Ice.” Case HIS-00568. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00568