# Love Language

> Duolingo and Peacock claimed 70 million social impressions for a fake dating show.

- Owner: Duolingo and Peacock
- Kind: Campaign
- Sector: Education
- Seed date: 2023-03-30
- Peak date: Week of Apr 1, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Mascot persona, Unhinged voice, Newsjacking, Platform jump, Press loop

## Summary

Duolingo and Peacock released a fake dating-show trailer ahead of April Fools’ Day. YouTube viewers and a fan petition asked for a real show. The CEO said the company was focused on its main business; partners later claimed free trials.

## Timeline

- 2023-03-30 — Duolingo and Peacock (YouTube) — Duolingo released a trailer for a fake dating show whose contestants spoke different languages.
- 2023-03-30 — Duolingo and Peacock (Open web) — The promotion offered a free Super Duolingo month and a discount on Peacock Premium.
- 2023-03-30 — Variety (Press) — Variety explained that the show was fake and the subscription offers were real.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/duolingo-peacock-love-language

Cite as: How It Spread (2026). “Love Language.” Case HIS-00569. Spread Score v1.2: 39/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00569