# Duolingo Push

> Duolingo's fake owl reminder service drew a producer-reported 7 million video views.

- Owner: Duolingo
- Kind: Campaign
- Sector: Education
- Seed date: 2019-03-31
- Peak proxy date: Week of Apr 7, 2019
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 18 (Niche, provisional), v1.3
- Mechanics: Mystery & lore, Transgression, Response chain, Platform jump, Press loop

## Summary

Duolingo released a fake reminder-service video and cross-posted it; Twitter replies and Coub remixes followed. It reported record monthly usage and revenue. Its brand-search high is a peak proxy.

## Timeline

- 2019-03-26 — Duolingo (X) — Duolingo teased a doorway image of Duo with the words Coming soon.
- 2019-03-31 — Duolingo (YouTube) — Duolingo quietly released its finished Push video on YouTube the evening before the wider launch.
- 2019-04-01 — Duolingo (Open web) — Duolingo launched the landing page and posted the video on Twitter, Instagram and Facebook.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/duolingo-push

Cite as: How It Spread (2026). “Duolingo Push.” Case HIS-01694. Spread Score v1.3: 18/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01694